The choice of tools heavily depends on who you wish to involve in the process and how much time you have at your disposal. We’ll come back to the topic with our own example in the ‘Does GIF make your email better’ chapter. It’s definitely possible, but there may be better approaches to the problem than GIFs Things get a bit tricky, however, when you wish to quickly produce a GIF and the complex dashboard you’re going to demonstrate is, well, complex. They can be very effective at explaining simple flows that a reader should follow. More and more commonly, various onboarding and other transactional emails feature GIFs.

A recipient may still disregard your call-to-action, but rest assured they will remember your message and may convert at some point in the future. It also tells a story that no static image could tell. In many cases, crafting and embedding a GIF in an email marketing strategy makes the messages a lot more memorable. They’re very useful if you want to: Build brand recognition

Initially deemed inappropriate for this form of communication, they soon became socially acceptable, and in many cases essential for keeping users engaged or explaining complex flows. They’re in common use on the web, in all kinds of communications, but also in emails. GIFs have come a long way from the annoying antics of the early internet to something that’s nowadays perfectly normal and even desired. But how do you do it right? Is it the way to go? And what are the alternatives? That’s what we’re here to discuss. A GIF in an email is arguably the simplest way of introducing interactivity.

– are the essential toolset of modern email marketers, and will only get more popular. Experts agreed that dynamic elements – animations, embedded videos, web-like navigations, etc. One of the main observations from our 2021 email marketing forecast was about the interactivity of emails.

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